Insights

How Meshki’s Dress Obsession Quietly Took Over 2025 Sales

Meshki’s hero category drove 60%+ of weekly revenue as it timed every drop to real search demand and won the fashion e‑commerce game.

Dec 17, 2025 • RETAILBOSS and Jeanel Alvarado

Burberry’s October Bounce: Heritage Wins Again

Burberry’s Q2 comeback proves one thing: when a luxury house doubles down on trench coats, check scarves, and smart email, heritage can outperform hype.

Nov 28, 2025 • Jeanel Alvarado

How House of CB Turned One Category Into 90% of Its Revenue

House of CB isn’t a fashion brand right now; it’s a dress machine pulling 87–90% of weekly revenue from one category and turning occasionwear into a…

Nov 27, 2025 • Jeanel Alvarado

The Category Behind Kith’s $25 Million Boom—And It’s Not Footwear

While everyone chased drops, Kith quietly turned basics into a $25M win. Turns out, consistency still beats hype.

Nov 26, 2025 • Jeanel Alvarado and RETAILBOSS

How Fenty Beauty's Body Care Pivot Signals Beauty’s Next Power Category

Fenty Beauty’s 2025 data shows body care rapidly closing the gap with skincare, as Butta Drop variants dominate the brand’s top sellers and mirror a…

Nov 21, 2025 • RETAILBOSS and Jeanel Alvarado

Why October Is the New November: Laura Geller Beauty's $75M Month Proves It

Laura Geller beauty didn’t wait for Black Friday, instead betting big on early holiday shopping and record-setting discounts in October, more than…

Nov 19, 2025 • RETAILBOSS and Jeanel Alvarado

Lululemon’s Bold 54% Leggings Price Surge Shakes Athleisure Market

Lululemon hiked Align leggings 54% during a 3.5M unit restock, yet bottoms now haul in $40.75M weekly, flexing market muscle as competition trails.

Nov 19, 2025 • RETAILBOSS and Jeanel Alvarado

SKIMS’ Undisputed Lead: What a $371M Category Tells Us About the Future of Shapewear

Data from RB’s analysis shows Underwear & Socks drove over $371 million in sales from November 12, 2024, to November 12, 2025, cementing SKIMS’ position…

Nov 18, 2025 • RETAILBOSS and Jeanel Alvarado

The 69% Rule: What Alo Yoga’s Category Split Reveals About Athleisure’s Staying Power

Data from RB’s analysis shows leggings and luxury outerwear remain Alo Yoga’s performance backbone, aligning with surging global demand for comfort-led…

Nov 15, 2025 • RETAILBOSS and Jeanel Alvarado

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