This Week in Retail: Marc Jacobs’ Artist Fragrances, Mongolia Olympic Fashion, and Sculptural Pop-Ups – January 12, 2027
Luxury brands double down on art, hospitality, and collabs as retail shifts from transactions to immersive storytelling.
From fragrance bottles turned into limited-edition art objects to Olympic uniforms as cultural diplomacy and cafés as brand ecosystems, this week’s retail stories show how design, collaboration, and hospitality are rewriting the rules of engagement across luxury, sport, and street.
Marc Jacobs Daisy x Takashi Murakami Turns Fragrance Into Art
Marc Jacobs Daisy Murakami marks the brand’s first fragrance collaboration with Takashi Murakami, reimagining Daisy bottles in four bold colorways with concentrated Eau de Parfum formulations. Murakami’s smiling florals crown the caps and cartons, while flower-shaped fragrance bars and Murakami nail art services turn the rollout into immersive “retailtainment,” positioning fragrance as collectible art, not just a consumable.
Mongolia’s Olympic Uniforms Spotlight Local Brand Goyol
Team Mongolia’s Milano Cortina 2026 ceremonial uniforms by Goyol Cashmere draw on the Great Mongol Empire and traditional deels, paired with alpine knits referencing gers. After viral Paris 2024 looks, the country doubles down on Olympic fashion as soft-power storytelling, choosing a domestic brand instead of a Western luxury house and turning its three-athlete delegation into a high-visibility platform for national craft.
NikeSKIMS Pop-Up Brings Sculptural Chocolate to Paris
NikeSKIMS opened a circular pop-up at 10 rue de Turenne in Paris, designed by Harry Nuriev and drenched in SKIMS’ warm chocolate brown. Organic curves, low ceilings, and no natural light create a body-aware, gallery-like space where the NikeSKIMS “system of dress” merchandises performance-ready apparel, footwear, and accessories together, positioning the collab as a luxury activewear contender against Lululemon and Alo.
PUMA x Daniëlle Cathari Leans Into Fungi-Inspired Sneakers
PUMA’s first collaboration with Daniëlle Cathari reworks the Suede and Speedcat in fungi-inspired reds and mossy greens with fuzzy suede uppers. Debossed spider-eye heels, gum soles, and interchangeable laces signal fashion-first intent as PUMA joins a growing wave of designer-led drops, tapping demand for refined, tactile silhouettes and using collaborations as engines for both revenue and cultural relevance.
