Target Launches Club Target With LTK as New Data Shows 75% of U.S. Shoppers Already Buy Through Creator Content

Creator commerce is no longer a marketing add-on. Target's two-tier program with LTK is the clearest sign yet that retailers are building around it as core infrastructure.

Target is making a serious bet on creator commerce, and the two programs it just launched reveal exactly how the retailer plans to own the space between social media and the shopping cart. Retailers don't launch infrastructure-level programs without data to back them up. Nearly 75% of U.S. consumers have purchased a product because of creator content, and more than 60% of product discovery now happens on TikTok and Instagram.

The global social commerce market is already valued at $2.11 trillion in 2026, growing at a 29.12% CAGR, and 97% of CMOs plan to increase creator marketing budgets this year. Target, already the most-followed big box retailer on TikTok, is not waiting for competitors to catch up.

Stephanie Sandbo, Chief Revenue Officer at LTK, said, “Target’s new ambassador program is a strong example of what’s possible when a retailer of this scale builds on proven creator commerce infrastructure. LTK gives Target the infrastructure to manage creator relationships, gifting, campaigns, and measurement in one place, while giving creators an experience built to help them grow.”