How Rhode’s Skincare Staples Anchor 40% of Revenue—Powered by 80+ NPS Scores
Rhode's glazing milk hit an 80.52 NPS score. That number puts it in the top tier of customer satisfaction, where buyers don't just purchase, they actively recommend.
Rhode’s Star Product Generates $179,000 Every Single Week Online.
We analyzed Rhode’s U.S. e-commerce sales data from October 14 to November 13, 2025. The findings reveal how customer loyalty translates directly into revenue performance.
Key Findings
We analyzed Rhode’s product performance from October 14 to November 13, 2025, revealing three critical insights. First, glazing milk dominated with $179k in average weekly revenue and an 80.52 NPS score—skincare products alone drove 40% of total weekly revenue. Second, the November 5th Birthday Edit launch generated $90k weekly for featured products, demonstrating Rhode’s ability to create sales velocity through limited editions. Third, consistent pricing across categories ($31.49 cosmetics, $30.30 skincare) with zero discounting signals a premium brand sustained by exceptional customer loyalty rather than promotional tactics.
Skincare Products Dominated Weekly Revenue
Glazing milk generated $179k in average weekly revenue, claiming the top position throughout the analysis period. The Rhode kit followed at $151k weekly.
Together, these skincare staples contributed approximately 40% of the brand’s total weekly revenue.
The consistency matters. While cosmetics saw fluctuations tied to promotional cycles, skincare products maintained stable performance week after week. Customer ratings reinforced this pattern, with top products scoring above 4.6 stars.
That stability reflects a fundamental retail principle: retention costs less than acquisition. Rhode’s exceptional satisfaction metrics create a customer base that returns without heavy marketing spend.
The Birthday Edit Launch Shifted Revenue Patterns
On November 5th, Rhode launched Hailey’s Birthday Edit 2025 collection. The impact showed up immediately in the data.
